The long & rocky Road to the Market


Tomorrow I will give a talk at the »Link Together« Panel of Sofia Design Week. It will give insight into my experiences on my way of turning an initial design idea into a working and sellable product: Punch’n’Cuddle.

The focus will not be on the technical development for production, but rather aims to give an understanding of the infinitely variable problems, obstacles and indeed frustrations that lay on the long, winding and always rocky road to the marketplace. A lot of stamina and belief in what you do is needed to be able to take the knocks and stay motivated – but if you manage to ‘go the distance’ and bring your idea to reality it is very rewarding.

If you are around, I would love to see you on June 13th at 9:00 in Sofia’s Central Military Club. Yes, that’s right. But no worries – I come in peace.


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