Milan Madness 2010


Allora, finally my exhibits are on their way to Milan and I will follow them this coming Monday, moving into the new Lago Appartamento in Via Brera 30 for the duration of the Milan Design Week (showing & working for Lago). I have just checked some of the countless exhibitions online and stumbled upon this impossible map which shows the vast number of exhibitions that are presented as part of the Interni off-shows in town.

Particularly from my point of view as a blogger, who will report from the festival for the design blog Core77, I feel that the sheer size of the festival is getting out of control. When everybody and their grandmother think that they have to be present in the world’s hugest international design event, it leads not only to the downfall of the festival’s manageability, but also to a constant reduction of the overall quality! Maybe it is time to remember the phrase “Small is Beautiful” ?!


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