The future of Advertising


What had been announced already last year in December has now become real: The city of Sao Paulo banned billboards and other public advertising completely from the face of the city! Tony de Marco documented the beauty of those empty urban canvases this act left behind with a set of photographs. So let’s hope that other cities will follow this wonderful idea of eliminating all those eye-cancer causing adverts soon as well! Or at least they should start encrypting all the information into QR codes, so people can decide themselves which information they want to receive (if at all) by using their mobile phones to decode it. This seems to be already quite common in Japan.
Imagine those abstract black and white patterns eventually replacing all the visual pollution that we are currently exposed to in urban environments – I like the idea of billboards going Op Art a lot! In fact I have started using a QR code generator for encrypting my own messages (like this one on the right)… turning these codes into stencils et voila: graffiti a la 21st century!


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